PROJECT
This project began as a small creative exploration, but it quickly evolved into something more.
Rather than focusing on a single product, I saw it as an opportunity to build a broader creative vision.
I developed a fictional furniture company's identity and the philosophy behind it. That became the foundation for everything that followed.
With that foundation in place, the product became a natural extension of the brand: Quadra — an everyday chair designed to balance timeless simplicity with a sleek, contemporary edge.
NAME
From early on, it was clear that I needed to define a name for both the furniture brand and the chair.
I started by brainstorming around a set of core values, which helped shape the brand's identity.
CORE VALUES
A brand that is young, vibrant, cutting-edge, yet unpretentious.
It aims to create products with an elegant, contemporary design that is simple and accessible to everyone.
WOOD
Wood represents matter.
In India, it is a symbol of the universal substance, or prime matter.
In China, wood is also one of the Five Elements, representing the East and Spring.
Translated from Dicionário dos Símbolos, by Jean Chevalier and Alain Gheerbrant.
XYLO
Word-forming element meaning "wood", from the Greek xylon: "wood cut and ready for use, firewood, timber; a piece of wood; stocks, a plank, beam, or bench."
From Etymonline
TYPEFACE
Rethink Sans Regular
Rethink Sans Medium
Rethink Sans Semibold
Rethink Sans Bold
THE BRAND
We are Xylo.
A brand with deep roots, but open-minded.
Where gestalt meets accessibility.
Where form follows function.
Where function follows purpose.
VALUES
Xylo is for everyone, anyone, everywhere.
Simplicity drives purpose.
Beauty takes character.
COLOR PALETTE
QUADRA
After going through the process of developing the Xylo brand, I set out to build the concept for a chair.
A chair that follows the same spirit and essence of Xylo.
A chair that, like Xylo, is timeless, yet state of the art.
CREDITS
CREATIVE DIRECTOR -
DESIGN & BRANDING - ANIMATION & 3D
Guilherme Gomes